About Us
Who we are
Two years ago Isobel Pinsent and Graham Allcock, the founders of the company Eat Yourself Beautiful Ltd, came across a very inspiring article by John Naish in The Times newspaper with the heading ‘Eat Yourself Beautiful?’ The article was controversial in the sense that it talked about foods, describing them as cosmeceuticals, a word unknown to Isobel and Graham. With so much controversy in the food industry, about the so called ‘Superfoods’ Isobel and Graham felt that is was worth investigating. Nutraceuticals started years ago within the pet industry, with dog foods laced with vitamins and supplements to improve their joints and coats! Now today we only have to walk down our supermarket aisles, to see nutraceutical/food supplements all around us, there are pro-biotic yogurt drinks to aid digestion and margarines that lower your cholesterol.
Isobel and Graham saw this as an opportunity to create a very successful business. The Eat Yourself Beautiful company sources speciality foods, food supplements and nutraceuticals from all over the world. We pride ourselves in offering the customer as much information as possible to enable you to make an informed and unbiased decision about the product.
www.timesonline.co.uk
Word definition:
NUTRACEUTICAL: a food with an added benefit
Company ethos
Our predominant areas of interest are Anti-Age, Health, and Beauty
To source speciality foods from exotic locations around the world that have beneficial qualities, often these products are traditional remedies which now have scientific justification.
We aim to make these products readily available to the general public, providing them with comprehensive information about their ingredients, properties and the science behind them, all in an easy understandable form.’
We aim to bring the otherwise unreachable to those of us who don’t have the means to travel or pay for alternative and expensive solutions.
Aims and Goals
Our objective is to build the Eat Yourself Beautiful brand that is worldwide renowned, providing innovative products that give a whole new meaning to the well known phrase ‘You Are What You Eat’! As quoted by Dr Gillian Mc Keith.
Achievements so far…
One of our products has already attracted interest and maybe profiled on the TV programme, Gordon Ramsay’s F Word.